{"id":102800,"date":"2023-03-02T06:47:43","date_gmt":"2023-03-02T14:47:43","guid":{"rendered":"https:\/\/www.castingnetworks.com\/?post_type=news&#038;p=102800"},"modified":"2025-05-02T13:02:54","modified_gmt":"2025-05-02T20:02:54","slug":"commercial-actors-should-never-2","status":"publish","type":"post","link":"https:\/\/www.castingnetworks.com\/news\/commercial-actors-should-never-2\/","title":{"rendered":"Commercial Actors Should Never Fail to Get the Self Tape Done"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">I believe there is some anxiety in the air over the expectations for commercial self tapes. Although the self tape process for commercials isn\u2019t as new as it was, say, in 2021, it\u2019s understandable that there could be lingering questions about what casting directors are looking for. I will forever stand by the idea that the actor should simply do the best they can do with their given circumstances at the time\u2026 and get it done!<\/span><\/p>\n<h3>Commercial actors should never fail to get the self tape done and turn it in!<\/h3>\n<p class=\"p1\"><span class=\"s1\">Now, let\u2019s be very honest, there\u2019s a difference between doing the best you can with what you have, and putting forth a lackluster or indifferent effort. Getting your self tape done with as little effort or not as quickly as possible isn\u2019t going to serve anyone well. You likely won\u2019t get the callback or the job, and the casting director won\u2019t have a good tape to show their client. It\u2019s a lose-lose situation. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Control what you can control. Do these things 100% of the time when given a self tape audition:<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Confirm the audition. <\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">This could be the simplest, yet most profound thing you can do to help the process move along. Click on the green check to let the casting office know you will be submitting a self tape. Double check to make sure it \u201cwent through\u201d and then, of course, turn the self tape in! Casting directors will love you for this. I\u2019m not kidding.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Read all the information.<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">The amount of info provided varies from casting director to casting director and the timeline in which they are working, not to mention NDAs. Whatever you are given, read through it carefully and several times. It\u2019s all there to help you get the job. When you think of it that way, skimming the material seems less interesting. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Watch the self tape instructional video when one is provided.<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">It boggles the mind that an instructional video accompanying a self tape request may go unwatched\u2026but it happens. Again, the sole purpose is to provide the info you need to book the job. Not all casting directors provide a video, but if they do, don\u2019t skip watching it!<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Take notes. Write down a couple of keywords or directions that will help you stay on track. Some examples: subtle comedy, real reactions, not too big. <\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Make a List. You can also make a list of the order of takes to make sure you don\u2019t miss anything. An example: slate (hands and willing to shave), full body, take 1 and 2, answer personality question.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Prep.<\/b><\/h3>\n<p>This is all the pre-work you always did before self taping that will serve you well to keep doing. Watch previous commercials, check out the director\u2019s reel if you have the name, look into the product if it isn\u2019t familiar, memorize your copy, etc.<\/p>\n<h3><span class=\"s1\"><b>Include ALL the steps.<\/b><\/span><\/h3>\n<p><span class=\"s1\">This has happened too many times: an actor neglects to do\/send everything that was requested. Sometimes this is due to lack of attention (which is what I\u2019m referring to now) and other times it\u2019s because simply too much is being requested and it\u2019s unrealistic (I\u2019ll address that later). Double check all (written and video) info to make sure you didn\u2019t miss anything before sending. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here are some \u201cjust do your best with what you have\u201d things to not lose your mind about:<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Wardrobe.<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">I debated which category to put this in. Commercial wardrobe is wildly important. This is an area you might want to consistently be an overachiever; however, if you are on the road and don\u2019t have access to your \u201cat home\u201d options, do the best you can! If you\u2019d normally borrow a piece from a pal, but the timeline is too short, just do your best. Better to turn in a tape with a mediocre wardrobe than not turn in a tape at all. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Neutral background\/good lighting\/good sound.<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">A commercial casting director will oftentimes ask you to have these \u201cbasics\u201d in place. We want to focus on you and your performance, not what is on the bookshelf behind you. We want to see your face clearly, hence the good lighting request (frankly, natural light is fantastic) and we need to be able to hear you. I\u2019m aware some of you are feeling pressure to have a pro-level set up. I don\u2019t think that is anyone\u2019s expectation. Just do the best you can! Film against a wall in your apartment if you don\u2019t have a backdrop (just temporarily take down the art). If you don\u2019t have whatever &#8220;great light&#8221; you feel you need, use lamps! The mic on your phone will work! Don\u2019t sweat this stuff if you don\u2019t have everything up to what you feel is par. You can work towards what you feel is the right setup, but your performance is the most important. Don\u2019t let anything stop you from turning in your tape. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Set\/props.<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">A casting director may ask you to create a \u201cset\u201d or use a prop in their instructions. Do the best you can to accommodate the request or simply do the next best thing. If the request is to be sitting on a couch and that doesn\u2019t work for you, for whatever reason, put two chairs together! If the script calls for you to use an iPad and you don\u2019t have one, use a book that is about the same size, or, worst case scenario, mime it. Don\u2019t let the lack of set\/props stop you from completing the self tape.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Accommodating unrealistic requests.<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Hopefully, this is lessening as commercial casting directors have moved along the learning curve, but if you feel like a request for your self tape is unrealistic or too much or impossible, just do the best you can. You will never book a job you didn\u2019t submit on, and surely others are feeling the same way you are. Stay in the game, do the best you can to turn something in. When in doubt, ask yourself what we would do in the studio, and use that as your guiding light. <\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><b>Accommodating unrealistic timelines.<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Commercials are fast-paced and that hasn\u2019t changed, but it may feel worse when it comes in self tape form. When you know the turnaround is impossible, cancel. Casting directors know when making last-minute requests that this will happen. If you can put something together, even if it isn\u2019t under ideal circumstances, go for it!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The takeaway is: control what you can control, which is quite a lot! Watch for a temptation to give a halfhearted attempt and reject it. Simply do the best you can and turn the self tape in!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">____________________________<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.laurierecordscasting.com\/\" target=\"_blank\" rel=\"noopener\"><b>Laurie Records<\/b><\/a>\u00a0(Casting Director, CCDA) has been working in the commercial realm since 2004. In 2009, Laurie launched her own company. While she casts all types of commercials, she has broadened her horizons to include casting web content for network television, television hosts, industrials, and dabbles in film from time to time. Recent commercial jobs include: Fancy Feast, Dyson, Snapchat, Toyota, and Mutual of Omaha. Over the last couple of years, she\u2019s worked on \u201cThis Just In\u2026\u201d for the Cartoon Network. Laurie also cast the <i>Movie Surfers<\/i> for seasons 16-18, as well as online content for The Muppets &amp; Muppets Now. Laurie teaches one-day online commercial classes almost every month and will go back to attending Los Angeles theatre as soon as humanly possible.<\/span><\/p>\n<p class=\"p7\"><span class=\"s3\"><a href=\"http:\/\/www.laurierecordscasting.com\/\" target=\"_blank\" rel=\"noopener\">www.laurierecordscasting.com<\/a><\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">IG: @commercialclassesbylaurie @laurierecordscasting<\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">Twitter: @laurierecords<\/span><\/p>\n<p><strong>Related articles:<\/strong><br \/>\n<a href=\"https:\/\/www.castingnetworks.com\/news\/the-most-memorable-commercial-performances-by-actors-in-2021\/\" rel=\"noopener\" target=\"_blank\">The Most Memorable Commercial Performances by Actors in 2021<\/a><br \/>\n<a href=\"https:\/\/www.castingnetworks.com\/news\/how-to-not-compromise-the-commercial-acting-industry\/\" rel=\"noopener\" target=\"_blank\">How to Not Compromise the Commercial Acting Industry<\/a><br \/>\n<a href=\"https:\/\/www.castingnetworks.com\/news\/commercial-audition-tales-with-casting-director-becky-wu\/\" rel=\"noopener\" target=\"_blank\">Commercial Audition Tales With Casting Director Becky Wu<\/a><br \/>\n<a href=\"https:\/\/www.castingnetworks.com\/news\/hannah-barefoot-infiniti-qx60-commercial\/\" rel=\"noopener\" target=\"_blank\">My Casting Story: Hannah Barefoot on the New Infiniti QX60 Commercial<\/a><br \/>\n<a href=\"https:\/\/www.castingnetworks.com\/news\/commercial-audition-tales-with-casting-director-kirkland-moody\/\" rel=\"noopener\" target=\"_blank\">Commercial Audition Tales With Casting Director Kirkland Moody<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I believe there is some anxiety in the air over the expectations for commercial self tapes. Although the self tape process for commercials isn\u2019t as new as it was, say, in 2021, it\u2019s understandable that there could be lingering questions about what casting directors are looking for. I will forever stand by the idea that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":102801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cn_email_teaser":"","footnotes":""},"categories":[727,722,732,726,694,730,720],"tags":[],"class_list":["post-102800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice-filmmakers-creators","category-auditions","category-casting-directors","category-filmmakers-creators","category-self-tapes","category-the-industry","category-your-career"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial Actors Should Never Fail to Get the Self Tape Done<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.castingnetworks.com\/news\/commercial-actors-should-never-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Actors Should Never Fail to Get the Self Tape Done\" \/>\n<meta property=\"og:description\" content=\"I believe there is some anxiety in the air over the expectations for commercial self tapes. Although the self tape process for commercials isn\u2019t as new as it was, say, in 2021, it\u2019s understandable that there could be lingering questions about what casting directors are looking for. I will forever stand by the idea that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.castingnetworks.com\/news\/commercial-actors-should-never-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Casting Networks\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-02T14:47:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-02T20:02:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.castingnetworks.com\/wp-content\/uploads\/2021\/09\/shutterstock_1739465480.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"7700\" \/>\n\t<meta property=\"og:image:height\" content=\"5136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casting Networks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casting Networks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/commercial-actors-should-never-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/commercial-actors-should-never-2\\\/\"},\"author\":{\"name\":\"Casting Networks\",\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/#\\\/schema\\\/person\\\/f7e8bd2883c9c00727a52f836379b40e\"},\"headline\":\"Commercial Actors Should Never Fail to Get the Self Tape Done\",\"datePublished\":\"2023-03-02T14:47:43+00:00\",\"dateModified\":\"2025-05-02T20:02:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/commercial-actors-should-never-2\\\/\"},\"wordCount\":1331,\"image\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/commercial-actors-should-never-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.castingnetworks.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/shutterstock_1739465480.jpg\",\"articleSection\":[\"Advice\",\"Auditions\",\"Casting Directors\",\"Filmmakers &amp; 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