{"id":4507,"date":"2025-10-31T09:52:00","date_gmt":"2025-10-31T16:52:00","guid":{"rendered":"https:\/\/news.castingnetworks.com\/?p=4507"},"modified":"2026-05-22T13:24:13","modified_gmt":"2026-05-22T20:24:13","slug":"essential-tips-for-getting-brilliant-commercial-headshots","status":"publish","type":"post","link":"https:\/\/www.castingnetworks.com\/news\/essential-tips-for-getting-brilliant-commercial-headshots\/","title":{"rendered":"Essential Tips for Getting Brilliant Commercial Headshots"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Commercial headshots are a well-covered area. After looking at a slew of headshots and talking with and listening to countless commercial actors, there seem to be two camps on the topic: the believers in the power of the headshot and the non-believers. OK, there may be a third camp of actors who didn\u2019t get the memo at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actors book on headshots and talent. Just like acting classes, there\u2019s no middle ground on headshots. This is a competitive industry, and professional headshots are required for your acting career to flourish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is an attempt to convert the neutral and the naysayers and to fill in any remaining gaps in information about the importance of professional headshots.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What You&#8217;ll Find in This Article<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#1\">Commercial Actors Should Never Have Anything Less Than Brilliant Headshots<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Go With a Top Commercial Headshot Photographer<\/a><\/li>\n\n\n\n<li><a href=\"#3\">Know What Great Commercial Headshots Look Like<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Don\u2019t Get Creative With Your Commercial Headshots<\/a><\/li>\n\n\n\n<li><a href=\"#5\">Watch Commercials, Identify Top Types, and Have a Headshot That Reflects Each One<\/a><\/li>\n\n\n\n<li><a href=\"#6\">Plan, Plan, Plan: Wardrobe, Hair and Makeup<\/a><\/li>\n\n\n\n<li><a href=\"#7\">When Your Agent Says \u201cGet Them,\u201d Get Them\u2014AND Post Them Everywhere<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\n    <div class=\"d-flex align-items-center justify-content-center px-lg-5 px-3 pt-1\" style=\"background-color: rgba(10,9,9,0);background-image: url(&#039;https:\/\/www.castingnetworks.com\/wp-content\/uploads\/2026\/02\/Mask-group.webp&#039;); background-size: cover; background-position: center;\">\n        <div class=\"banner-left col-4 col-lg-5\">\n            <h2 class=\"text-left\">Get access to thousands <br>of high-quality roles.<\/h2>\n        <\/div>\n        <div class=\"banner-center col-3 col-lg-3 text-center\">\n                            <picture>\n                                            <source srcset=\"https:\/\/www.castingnetworks.com\/wp-content\/uploads\/2026\/02\/PHONE-MOCK-2-mobile.webp\" media=\"(max-width: 768px)\">\n                                                                <img decoding=\"async\" src=\"https:\/\/www.castingnetworks.com\/wp-content\/uploads\/2026\/02\/Group-32.webp\" alt=\"Banner Image\" class=\"banner-image-mobile\">\n                                    <\/picture>\n                    <\/div>\n        <div class=\"banner-right col-5 col-lg-4 text-center\">\n                            <a id=\"banner-link\" href=\"https:\/\/app.castingnetworks.com\/login\/signup\/TALENT?_ga=2.43125222.2103773832.1721048373-1030609057.1713483804&#038;_gl=1*1vfcgsy*_gcl_au*MTk4MzczMDgyNy4xNzIxMzA4NzY4*_ga*MTAzMDYwOTA1Ny4xNzEzNDgzODA0*_ga_5V50WCP8LX*MTcyMTMyMTIwOS4zMDYuMS4xNzIxMzIxMjM5LjAuMC4zMTgwMTM3MQ..&#038;post_type=news&#038;p=135120&#038;preview=true\" class=\"btn-article btn-primary btn-dark text-white text-nowrap\" target=\"_blank\">\n                    JOIN FREE TODAY                <\/a>\n                    <\/div>\n    <\/div>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a name=\"1\">Commercial Actors Should Never Have Anything Less Than Brilliant Headshots<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brilliant? Do I really mean brilliant? Yes, I do, but what does \u201cbrilliant\u201d mean?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve heard the usual criteria that the headshot has to (really) look like you, the eyes need to be alive, the shot should pop, etc. All these are true, but it\u2019s much, much more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why isn\u2019t a \u201cgood\u201d headshot sufficient for your acting career? Casting directors look at (no exaggeration) thousands of headshots per role. If I\u2019m not taken with your headshot right away, I\u2019ll never get to your resume, training, and skills. You can\u2019t charm me with those because I\u2019ll never see them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actor headshots come first, and there are plenty of performers who have fantastic ones. When a casting director doesn\u2019t know you, the headshot, in most circumstances, is your introduction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few thoughts on how to achieve brilliant commercial headshots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a name=\"2\">Go With a Top Commercial Headshot Photographer<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not all headshot photographers are created equal, and not all specialize in commercial headshots, which differ from theatrical headshots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you want brilliant commercial headshots, you\u2019ll want to go with a skilled photographer who specializes in just that. I won\u2019t name my favorite Los Angeles commercial photographers here, but I can say that most are booked several months out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talk to your actor friends who are getting commercial auditions. Find out who they shot with. Talk to your agent and get their preferred list. Don\u2019t have your photographer pal take your headshots, and don\u2019t attempt to do DIY headshots (a selfie won\u2019t cut it). Don\u2019t go with a fabulous, skilled photographer known for taking great theatrical shots, either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theatrical headshots and commercial shots aren\u2019t the same. Theatre headshots are also different. Like the acting industry, the headshot business is not as simple as it appears. Different genres call for different types of headshots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a name=\"3\">Know What Great Commercial Headshots Look Like<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How would you ever know what great commercial headshots look like? My favorite trick is to follow the top commercial agencies on any number of media platforms. They\u2019ll often post the headshot of an actor who has recently booked a commercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While it\u2019s not a 100% guarantee, most actors who book commercials have great commercial headshots. Take note of the aesthetics of these shots, and pretty soon you\u2019ll have a solid idea of what to aspire to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a name=\"4\">Don\u2019t Get Creative With Your Commercial Headshots<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just because it seems like everyone has a commercial headshot in a blue polo, it doesn\u2019t mean you should avoid it. If you\u2019re a helpful Best Buy or Honda type, you\u2019d better have a headshot with you in a polo, or you\u2019re going to be missing opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t strive to have unique or interesting commercial headshots for the sake of having something different. The unique shots may come in handy for modeling or as a gift to your significant other, but they\u2019re not ideal for commercial headshots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commercials deal in types. Your commercial headshots will have a similar look and feel to other headshots, and that\u2019s OK because YOU make them different. You and all the other actors with brilliant\u2014though similar-looking headshots\u2014will get the audition, meaning you\u2019ll have to duke it out on the merits of talent from there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a name=\"5\">Watch Commercials, Identify Top Types and Have a Headshot That Reflects Each One<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your headshot should tell the casting director how to cast you, specifically. What successfully conveys the types you can play depends on your hair, makeup, and wardrobe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you\u2019re looking to get the perfect Midwest mom commercial headshot, watch commercials with Midwest moms and wear exactly what they\u2019re wearing, fix your hair the same way, and wear the same amount of makeup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TLDR:<\/strong> The advertising industry will dictate what the current trends are. Copy what you see on commercials today in your commercial headshots and remember: Don\u2019t get creative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a name=\"6\">Plan, Plan, Plan: Wardrobe, Hair and Makeup<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brilliant headshots don\u2019t happen by chance; they come from thinking them through and planning ahead of time. Don\u2019t wing your headshot session.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the time of your shoot, you should have watched a range of commercials, picked your types, purchased your wardrobe, planned your hair options, gotten your makeup\/hair person, and had plenty of sleep leading up to your shoot date. These are too important to shrug your shoulders and hope for the best. Plan it out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a name=\"7\">When Your Agent Says \u201cGet Them,\u201d Get Them\u2014AND Post Them Everywhere<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I have to say, I\u2019m surprised this is a thing, but apparently it is. If your agent wants new headshots, you should get them. If you don\u2019t trust their discretion, then that\u2019s another (bigger) problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assuming you intend to take their suggestion, don\u2019t be afraid to get their opinion on the specific types you may be missing or need to improve on in your portfolio. They should be in on that conversation! Your headshots are also part of your social media marketing and branding. When you finally get your fantastic headshots, they won&#8217;t do you a single bit of good until you post them online. So get it done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The longer you wait to take or post your photos, the more opportunities you\u2019re missing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acting, like all creative industries, is competitive. Brilliant headshots are essential. Here\u2019s a quick recap of what you need to do to get the best commercial headshots possible:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get your headshots from a top commercial headshot photographer.<\/li>\n\n\n\n<li>Follow the best commercial agencies.<\/li>\n\n\n\n<li>Research great commercial Headshots so you can distinguish between brilliant headshots and bad commercial headshots.<\/li>\n\n\n\n<li>Avoid getting too creative with your Commercial Headshots; stick to the trends and be unique in the audition room.<\/li>\n\n\n\n<li>Watch commercials to understand trends and identify the top types. Get a headshot that reflects each type.<\/li>\n\n\n\n<li>Plan out your wardrobe, hair, and makeup for your headshot session.<\/li>\n\n\n\n<li>Listen to your agent. When they recommend headshot updates, get them.<\/li>\n\n\n\n<li>Post your headshots to social and your acting profiles when you receive them.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you understand the importance of getting your commercial headshots and the best practices for getting them, follow these guidelines when it&#8217;s time to update your shots, and you\u2019ll be in great shape for your next commercial shoot. Happy booking!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Takeaways<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re new to commercial acting, don\u2019t underestimate the power of a brilliant headshot. It\u2019s your first impression and often the only chance to get seen by casting directors. Follow these simple, actionable steps to make sure your headshots work as hard as you do.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hire a photographer who specializes in commercial headshots, not theatrical or DIY shots.<\/li>\n\n\n\n<li>Study current commercials and mimic the styles, wardrobe and looks you see for the types you want to play.<\/li>\n\n\n\n<li>Plan your shoot carefully. Wardrobe, hair, and makeup should all align with the commercial roles you\u2019re targeting.<\/li>\n\n\n\n<li>Listen to your agent\u2019s advice on updating your headshots and keep your portfolio fresh.<\/li>\n\n\n\n<li>Post your new headshots everywhere to maximize exposure.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><b>You may also like:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a title=\"Chris Skotchdopole and Larry Fessenden Discuss the Casting Process of \u2018Crumb Catcher\u2019\" href=\"https:\/\/www.castingnetworks.com\/news\/chris-skotchdopole-and-larry-fessenden-discuss-the-casting-process-of-crumb-catcher\/\" target=\"_blank\" rel=\"noopener\">Chris Skotchdopole and Larry Fessenden Discuss the Casting Process of \u2018Crumb Catcher\u2019<\/a><\/li>\n\n\n\n<li><a title=\"\u2018Fly Me to the Moon\u2019 Star Stephanie Kurtzuba on How the \u201cOne-Two Punch\u201d of \u2018Annie\u2019 and \u2018Wolf of Wall Street\u2019 Pushed Her Career to New Heights\" href=\"https:\/\/www.castingnetworks.com\/news\/fly-me-to-the-moon-star-stephanie-kurtzuba-on-how-the-one-two-punch-of-annie-and-wolf-of-wall-street-pushed-her-career-to-new-heights\/\" target=\"_blank\" rel=\"noopener\">\u2018Fly Me to the Moon\u2019 Star Stephanie Kurtzuba on How the \u201cOne-Two Punch\u201d of \u2018Annie\u2019 and \u2018Wolf of Wall Street\u2019 Pushed Her Career to New Heights<\/a><\/li>\n\n\n\n<li><a title=\"Chantal Nchako Reveals What Eddie Murphy Taught Her on the Set of \u2018Beverly Hills Cop: Axel F\u2019\" href=\"https:\/\/www.castingnetworks.com\/news\/chantal-nchako-reveals-what-eddie-murphy-taught-her-on-the-set-of-beverly-hills-cop-axel-f\/\" target=\"_blank\" rel=\"noopener\">Chantal Nchako Reveals What Eddie Murphy Taught Her on the Set of \u2018Beverly Hills Cop: Axel F\u2019<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Commercial headshots are a well-covered area. After looking at a slew of headshots and talking with and listening to countless commercial actors, there seem to be two camps on the topic: the believers in the power of the headshot and the non-believers. OK, there may be a third camp of actors who didn\u2019t get the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":97805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"cn_email_teaser":"","footnotes":""},"categories":[733,730],"tags":[],"class_list":["post-4507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-101","category-the-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essential Tips for Getting Brilliant Commercial Headshots<\/title>\n<meta name=\"description\" content=\"Confused about commercial headshots? 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Learn how to choose, plan, and style yours to reflect current trends and boost your chances of booking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.castingnetworks.com\/news\/essential-tips-for-getting-brilliant-commercial-headshots\/\" \/>\n<meta property=\"og:site_name\" content=\"Casting Networks\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-31T16:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T20:24:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.castingnetworks.com\/wp-content\/uploads\/2019\/06\/shutterstock_675855841-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casting Networks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casting Networks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/essential-tips-for-getting-brilliant-commercial-headshots\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/essential-tips-for-getting-brilliant-commercial-headshots\\\/\"},\"author\":{\"name\":\"Casting Networks\",\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/#\\\/schema\\\/person\\\/f7e8bd2883c9c00727a52f836379b40e\"},\"headline\":\"Essential Tips for Getting Brilliant Commercial Headshots\",\"datePublished\":\"2025-10-31T16:52:00+00:00\",\"dateModified\":\"2026-05-22T20:24:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/essential-tips-for-getting-brilliant-commercial-headshots\\\/\"},\"wordCount\":1455,\"image\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/essential-tips-for-getting-brilliant-commercial-headshots\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.castingnetworks.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/shutterstock_675855841-scaled.jpg\",\"articleSection\":[\"Industry 101\",\"The Industry\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/essential-tips-for-getting-brilliant-commercial-headshots\\\/\",\"url\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/essential-tips-for-getting-brilliant-commercial-headshots\\\/\",\"name\":\"Essential Tips for Getting Brilliant Commercial Headshots\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/essential-tips-for-getting-brilliant-commercial-headshots\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/news\\\/essential-tips-for-getting-brilliant-commercial-headshots\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.castingnetworks.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/shutterstock_675855841-scaled.jpg\",\"datePublished\":\"2025-10-31T16:52:00+00:00\",\"dateModified\":\"2026-05-22T20:24:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.castingnetworks.com\\\/#\\\/schema\\\/person\\\/f7e8bd2883c9c00727a52f836379b40e\"},\"description\":\"Confused about commercial headshots? 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